Gilt Design

Gilt Design- the story behind the name

The journey of having your own brand has many challenges, you will stumble on some right at the beginning, others will come along the way.

One of them was to chose the brand‘s name. It had to make sense, it had to be personal, it had to be easy, it had to be alluring, it had to give hints about the product…. It was just impossible. So at one point, I chose something really close to home, Gilt.

Mendes is an European surname, with its origins in Portugal and Spain. It means “son of Mendo” or “son of the sacrifice”. Mendes was initially Menedo, which is a abbreviation of Hermengildo, being that name composed by two words: Ermen, that means Whole and Gilt that means Sacrifice. Thus, Hermengildo means “total sacrifice”.

Sometimes you don’t need to search far for something meaningful.